Thursday, November 21, 2013
Someone asked me, "What are the factors that make a viral video?"
Although I understand the benefits of a viral video, I think we should shift the question to something more meaningful. One shouldn't focus on video virality for the same reason one shouldn't focus on the results of an exam.
Yes, the results have their importance but in the long term (so long term, we have to think until the Afterlife), results don't matter as much as the sincere effort one puts in the process.
Sincerity is a powerful thing and we don't necessarily see it readily in our physically-inclined perceptions. Sincerity is spiritual, not physical. But the effects of sincerity can manifest itself within our lifetime in the physical world.
For example, I know an honest small businessman who is in business for about 20 years or so. In his experience, he has seen people making too much profit from mediocre, low-end products (e.g. selling a RM5 item for RM50).
Although they bank in a lot of money, but the money doesn't last. Pretty soon, it goes away and they wonder where did all the money go. Lots of money, but not a lot of life satisfaction.
He, on the other hand, commits to a reasonable profit margin - one that doesn't oppress the buyer. He knows full well that he can sell his products for a much higher price, but his main concern is not in the amount of money he receives but in the amount of blessing the money contains.
Alhamdulillah (all praises and thanks to God), even with that, he is able to buy a house and sustain his family - a wife and three daughters.
Numbers, as tempting as they are, are an illusion. Don't be too caught up in numbers.
Sincerity is powerful; it penetrates the shell and goes straight to the heart. More important than that, sincerity will incur blessings from Allah. Without Allah's blessings, nothing is of value or meaning - no matter how physically precious it may seem.
You can get 1,000,000 views and congratulations to you on that achievement. But don't be overjoyed by the numbers and the numbers alone. How much blessings do that number bring you?
I am not against viral videos. That is not what this post is about. You can have both virality and blessing, but which one of the two is your priority?
Referring to the question in the beginning, a better question to ask could be, "What are the factors that make a blessed video?"
That question, needs to go viral.